Both Adriel Hampton, in his post recent post “Gov 2.0 is Not Cool Tech,” and John Moore in his follow-up post “For Government 2.0, technology is the enabler, not the ultimate goal,” emphasize that real culture change is required to ensure your agency/jurisdiction’s goals are met.
John, agreeing with Adriel, says: Putting a new coat of paint on your broken-down car will make it look better but it will not make it run any better.
Yet, what we hear from many people across the world every week on #localgovchat, the challenge remains getting Gov 2.0 philosophies into the goals and performance plans of your jurisdiction and it’s leaders. Many of you in #localgov are operating your social media campaigns from the shadows – using personal accounts to help spread the good news about your agency. Many of you are answering constituent questions secretly, on your time. I know of at least three examples of this in my own jurisdiction.
Do you slide these nightime online customer interactions into your after action report? The goals of the agency were undoubtedly helped by these interaction, no? Do you tell your bosses that you found a great idea or great solution from your stealth online networking? Even if you are “authorized” to use Gov 2.0 tools, do they end up a single bullet point in a larger project or do you do them justice? Do you mention where you helped a high-profile customer? Do you proudly say “we tweeted” or do you say “online”?
Just some quick rambling thoughts for our discussion tonight. See you at 9!